Bottega Veneta, a luxury fashion house that has managed to create an aura of conspiracy without saying anything, has revealed that its next show will be held in Detroit, Michigan.
The third event to date will take place on October 21, showcasing the Spring 2022 collection. Bottega Salon Event – Previously held in London, (Enthusiastic) Berlin – A mechanism allowing luxury brands to present their collections at their own pace. It’s not about moving away from the traditional Fashion Week schedule, but about a pivot to something similar.
per WWD, Bottega did not reveal why Detroit was chosen as the next location. At first glance, this is an odd choice as it is not the fashion hub of the world. That said, neither has hosted what has become the house’s infamous corona show, not Berlin.
Detroit, like Berlin and London, is a place with a rich musical history. The Midwestern city is the birthplace of techno, and Bottega’s Creative Director Daniel Lee is known for his love of singing.
Earlier this year, Bottega Veneta deleted her social media account. François Henlipinault, owner of Kering, describes the move to WWD as follows: In this position, we decided to rely more on our ambassadors and our fans by providing the resources we needed to talk about our brand through various social networks. In other words, why are we speaking for ourselves when we are going to be speaking about ourselves anyway? As always, this latest move will definitely get people talking.
Bottega Veneta aims for the capital of the next party
Source link Bottega Veneta aims for the capital of the next party