If you happen to visit a high-traffic area in one of the largest cities in the state, you might encounter people wearing sandwich panels, as seen during tax season or mattress sales. The Texas Department of Transportation adopted this marketing device to promote its “Be Safe. Drive Smart” pedestrian safety campaign this month.
Pedestrians account for one in five road fatalities in the state. Last year, 5,366 traffic accidents involving pedestrians occurred, resulting in 841 deaths. TxDOT uses the highly visible sandwich panels to remind drivers and pedestrians to follow the rules of the road and look out for each other. The boards are carried by members of TxDOT’s street teams.
— Gary Borders is an award-winning veteran journalist from Texas. He published a number of community newspapers in Texas over a 30-year period, including Longview, Fort Stockton, Nacogdoches, and Cedar Park. Email: [email protected]